As the old saying goes, “You never get a second chance to make a good first impression.” Nowadays, businesses must impress their clients even before the staff meets them face-to-face. Not sure how? Here are four ways you can make a good first impression on your clients.
1. Landscape Your Exterior
A well-kept exterior will leave a positive impression upon clients who visit your brick-and-mortar location. If you do not have time to attend to the exterior of your building yourself, you should outsource the work to a lawn care Kent service. These professionals will keep your grass trimmed, your sidewalks swept, your parking lot litter-free, your shrubs clipped, and your flowers watered.
2. Spruce Up Your Lobby
Your lobby should be welcoming. Always keep it clean and tidy. Set up a complimentary refreshments station so your clients can enjoy coffee, tea, or water while they wait; if possible, use reusable mugs or eco-friendly disposable cups to show your guests that you value environmental sustainability. Create a comfortable sitting area and provide portfolio binders or product guides for your clients to peruse at their leisure.
3. Send Quality Direct Mail
Sometimes, you need to reach your customers outside of the office and in their own homes. A direct mailing campaign can spark an initial relationship with a client, give them vital information about your business, and inspire them to call you, email you, or visit your physical location.
Your clients will associate the quality of your mailer with the overall quality of your business. Print your mailer on sturdy paper or cardstock. Use full-color printing if you can afford to do so. Thoroughly proofread your mailer to ensure it is devoid of typos and formatting errors. If possible, address your mailers using the full names of your clients; this approach is much more personable – and effective – than using generic titles like “current resident” or “valued customer”.
4. Maintain Your Website
Oftentimes, the first contact potential clients will have with your business is through your website. Peruse your website like a client would by clicking the “incognito mode” or “guest mode” option in your browser menu. If you come across any problems while browsing, fix them as soon as possible. Make sure that all the information on your website is up to date. Strive to make your website accessible to those who are visually impaired or hard-of-hearing.
A good first impression will make or break your relationships with your clients. Express the quality of your business through its appearance, its functionality, and its accessibility. A little attention to detail can go a long way.