Email marketing, when done correctly, can be an incredibly powerful tool for growing your business and connecting with customers. As a startup founder or small business owner, you may not have the budget to hire an entire marketing team right away, but that doesn’t mean you can’t get started today! Here are six of the most effective ways to use email marketing to grow your business, no matter how big or small your budget may be.

1) How to improve email sign-ups

Don’t just sign up for any random person who gives you their email address. There are many tools that help automate that process, but ultimately you’ll only alienate your potential customers if you send out mass blasts about products or offers they aren’t interested in. It’s not enough just to collect emails—you need a quality list of people who want what you have.  You can check some suggestions at on how to improve your email sign-ups.

2) Why you should be using email marketing

More than $35 billion was spent on email marketing in 2013 alone. That is a ton of reasons why you should be using email marketing, but there are plenty more: If you’re not already using it, here are six very good reasons to start! (And if you are already using it, we can show you how you can improve.)

3) How to use Email Templates

Properly formatting your email template can go a long way toward making your emails look more professional and increase their effectiveness. To make it easy, most email marketing platforms allow you to create templates that work across multiple campaigns or with entire series of emails. Consider using them when you’re trying to send out bulk emails—like weekly or monthly newsletters. You can also use an email template in conjunction with your campaign analytics tool so that you only have to tweak a few things each time you send out a new campaign. This is particularly effective if you’re managing multiple campaigns at once. Don’t forget, though: Consistency is key!

4) What topics should your emails cover?

You should be creating emails that cover various topics related to your business. Not only will you be able to cover a greater range of topics, but you’ll also be able to reach out and interact with customers who are interested in different facets of your business. How many topics should you try covering? It depends on how much you have on offer, but my general rule is around six main topic areas. If someone tells me they have a great new email marketing strategy, I’ll ask them what their six main email topics are. If they can’t think of six (or maybe eight), I know there’s no way they are doing a good job reaching out and interacting with their audience via email marketing. Discover more tips from site.

5) How often should you send out an email?

The frequency at which you send out emails is totally up to you, but there’s a simple rule of thumb most experts agree on: Frequency shouldn’t be too much—but it also shouldn’t be too little. If your emails are getting lost in your subscribers’ inboxes, then consider sending out more; if you never hear from people, try sending fewer emails.

6) Which subject lines get opened most?

One of our favorite studies is one that took place at Carnegie Mellon University. When they analyzed some 100 million emails, they found that subject lines with curiosity-inducing words (like why) were opened twice as often as subject lines without them.