Although there are many ways to raise money for good causes, charitable races benefit everyone involved. While money is being collected, those who donate also get to participate in a fun, cost-effective event. Whether you are planning a race in the middle of summer or on Thanksgiving day, there are several pieces of advice you will want to keep in mind.
1. Spread the Word
For any charity to succeed, people have to know about it. Some forms of advertising can be rather expensive, so be creative about how you can share information about the race without exceeding your budget. For instance, you could use social media and other online platforms. Not only are these resources free, but interested parties can help you share information with their own connections. You may also wish to ask local companies whether they would be interested in donating supplies or advertising space to help with the fundraiser.
2. Gather the Necessities
There are quite a few supplies you will need to have on hand before the run takes place. For the health of the participants, it is important to have food and water available. Additionally, you may wish to look into mobile restroom trailers if the event’s location does not provide access to such amenities.
3. Make It Accessible
For most runs, it is beneficial to make the race open to as many people as possible. Be sure to communicate who can join: experienced runners, young children, walkers and spectators. Additionally, remember that you will need volunteers to help with the event. Encourage non-runners to help distribute water or record finish times. Remember that some companies promote volunteer work and may be willing to partner with you.
4. Provide Recognition
It is important that your charity both starts and finishes well. This will encourage participants to consider joining future races. You can celebrate everyone who contributed to the run in several ways. For instance, consider holding a small rewards ceremony for the winners of the race. Be sure to divide runners into age brackets so people of all generations are recognized. If this is not practical due to time constraints, consider communicating results with the participants via email. Remember that not every who contributed was running; be sure to thank all volunteers.
As you begin preparing for an upcoming charity run, remember to plan carefully, to be inclusive and to express gratitude. Doing so will not only make the race a success but will also greatly benefit those who receive the funds you raise.
